Superbowl commercials have become a surprisingly large part of the annual Sunday game. One factor is probably the released statements of how much it costs to buy a super bowl ad. A few years ago, these prices may have deterred some companies from making frivolous advertisements, but over the last two years that has changed tremendously. As Mae Anderson helps explain in a Huffington post article, companies now do well to make anything that captures enough attention to turn mainstream.
You only need to open your preferred search engine and you can see for yourself. This begs the question, is this method in the advertisers’ best interest? At the moment, it seems like the answer is an indisputable yes. Even if the commercials are sent online along with every other video, the “super bowl commercial” tag is clearly worth the extra expense.